Kia Motors UK closed 2024 with a string of impressive achievements, led by the Kia Sportage’s dominance as the UK’s best-selling SUV. With 47,163 units sold, the Sportage was also the second-best-selling car overall, cementing its place as a favourite among British families. Kia’s eco-friendly focus paid off as well, with half of its sales in 2024 coming from electrified models, demonstrating the brand's commitment to sustainable mobility.
Breaking Records Across the Board
Kia achieved a total of 112,252 units sold in the UK last year, securing a 5.7% market share and ranking as the fourth best-selling car brand in the country. This marks a significant milestone for the company, which saw record sales months in February, April, June, and beyond, contributing to all-time highs in quarterly and annual figures.
Paul Philpott, President and CEO of Kia UK, celebrated the milestone:
“2024 has been yet another fantastic year for Kia. Despite various challenges, we’ve set records across the board, showcasing the demand for our award-winning vehicles and the trust customers have in our brand.”
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Electrified Success
Kia’s electrified models (including fully electric, plug-in hybrids, and hybrids) accounted for 50% of its total sales, positioning the brand as the second-best seller of electrified vehicles in the UK. Standout models included the all-electric EV9 and the newly launched EV3, which debuted in November and quickly earned accolades such as Top Gear’s “Crossover of the Year.” Kia’s electrified sales growth aligns with the UK’s Zero Emission Vehicle (ZEV) mandate, keeping the company on track for future sustainability targets.
Model Highlights
- Sportage: Dominated Kia’s sales, making up 42% of the brand’s total volume.
- Compact SUVs: The Sportage, Niro, and XCeed together captured 12.6% of the competitive compact SUV market.
- New Additions: Kia introduced updated versions of the EV6, Picanto, and Sorento, along with the fully electric EV3, celebrating a decade of EV sales in the UK.
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Awards and Recognition
Kia’s success wasn’t limited to sales. The company received 68 awards in 2024, including top honours for the EV9 as World Car of the Year and UK Car of the Year. The EV3, despite launching late in the year, also garnered significant praise, underlining Kia’s strength in the electrified vehicle market.
Looking Ahead
As Kia gears up for 2025, it plans to expand into the commercial vehicle market with its upcoming electric light commercial vehicles (eLCVs) and continue updating its product lineup. With a strong foundation built on innovation, sustainability, and customer trust, Kia is poised for another stellar year.
DreamLease clients seeking to embrace the future of driving can explore Kia’s award-winning range of electrified and conventional models, including the UK’s favourite SUV, the Sportage. As Kia continues to lead in sustainability and innovation, its vehicles represent a smart, eco-conscious choice for both personal and commercial leasing needs.
