CUPRA is charging ahead into the world of Formula E with an exciting partnership with Kiro Race Co for the 2024/25 season. This marks a significant milestone in the brand's electrification journey and its commitment to high-performance racing. Launching under the name CUPRA KIRO, the team first race was at the São Paulo E-Prix on December 7, with a roster that includes rising stars Dan Ticktum and David Beckmann.
This new venture sees CUPRA leveraging its technical expertise and collaboration with Porsche Motorsport technology to field two Porsche 99X Electric WCG3 cars. These vehicles, equipped with championship-winning credentials, promise thrilling performances throughout the season. As the team competes on a global stage, CUPRA’s dedication to pushing boundaries will shine in cities like Miami, Berlin, Monaco, and London.
Fostering the Next Generation of Racing Talent
The CUPRA KIRO team is spearheaded by drivers Dan Ticktum and David Beckmann, representing the next generation of racing talent. Both athletes have shown exceptional promise in the sport, with Beckmann achieving one of the fastest laps during official Formula E tests in Madrid. Their inclusion aligns with CUPRA’s philosophy of empowering youth and innovation, embodying the brand’s daring and future-focused spirit.
The São Paulo debut featured a specially designed livery for the event, while the official CUPRA KIRO livery for the season will be unveiled in Mexico City in January 2025.
CUPRA’s Commitment to Electrification
This partnership isn’t just about motorsport it’s a statement of CUPRA’s dedication to sustainable innovation and electrified performance. From its debut in 2018, CUPRA has been a trailblazer in combining electrification with sportiness, delivering vehicles like the CUPRA Born, its first fully electric model. The brand’s involvement in Formula E underscores its vision to inspire and lead the future of electric mobility.
Lease Your CUPRA with DreamLease
The excitement of CUPRA’s Formula E journey can be mirrored in your own driving experience. With models like the dynamic CUPRA Formentor or the fully electric CUPRA Born, you can embrace electrification and performance every day. At DreamLease, we offer competitive CUPRA car lease deals tailored to your needs. Visit dreamlease.co.uk to explore our exclusive leasing options and drive the future of mobility today!
