Jaecoo Lease Deals

The History of Jaecoo: Innovation, Ambition, and a Bold Vision for SUVs

A Modern Brand with a Clear Purpose

Jaecoo is a relatively new name in the automotive industry, but one that has quickly gained recognition for its sharp design language, advanced technology, and commitment to redefining the modern SUV. Born out of a growing global demand for premium yet affordable vehicles, Jaecoo has positioned itself as a bold, forward-thinking brand dedicated to merging rugged capability with urban sophistication.

Origins and Brand Philosophy

Jaecoo was launched as a sub-brand under the Chery Automobile Group, one of China's largest and most respected automotive manufacturers. Chery, established in 1997, has a long-standing reputation for innovation, with a focus on research and development, exports, and emerging technologies like electric mobility and intelligent driving systems.

In 2023, Chery introduced Jaecoo alongside another premium brand, OMODA. While OMODA focuses more on the lifestyle and urban crossover segment, Jaecoo was created to appeal to drivers seeking a more refined and adventurous SUV experience. The name "Jaecoo" itself is a blend of “Jäger” (German for “hunter”) and “Cool,” reflecting its philosophy: dynamic, capable and smart.

Global Ambitions and European Entry

Though still in its infancy, Jaecoo has been launched with an ambitious global strategy. The brand is being rolled out in key international markets, with particular attention to Europe, Latin America, the Middle East, and Southeast Asia. Jaecoo’s vision is to become a world-class SUV brand, offering competitive products that rival legacy manufacturers on design, technology, and value.

Europe, and specifically the United Kingdom, plays a vital role in Jaecoo's international expansion. The brand understands that European customers demand not only high quality and safety standards but also sleek design and efficient performance. With that in mind, Jaecoo is introducing vehicles that meet stringent Euro standards and incorporate the features UK drivers expect from modern premium SUVs.

Innovation and Technology

Jaecoo SUVs are built on Chery’s highly modular platforms, which allow for a balance of durability, ride comfort, and flexibility. The brand prioritises:

• Intelligent driving systems, including advanced driver-assist features and smart infotainment.

• Eco-conscious powertrains, with electrified models on the horizon.

• Premium interior materials, panoramic displays, and high-end safety systems that rival more established competitors.

Jaecoo vehicles are designed not just to perform, but to enhance the lifestyle of the modern driver, whether on urban roads or weekend escapes.

Jaecoo in the UK: Now Available to Lease with DreamLease

As part of its UK rollout, Jaecoo has partnered with select leasing providers to make its innovative SUVs more accessible to drivers across the country. DreamLease is proud to offer competitive lease deals on Jaecoo models, giving customers the opportunity to experience this exciting new brand without the upfront cost of ownership.

Whether you're drawn to Jaecoo for its sleek design, high-tech features, or exceptional value, leasing through DreamLease offers a flexible and affordable way to get behind the wheel. With low monthly payments, flexible contract lengths, and expert support, DreamLease makes driving a brand-new Jaecoo simpler than ever.